Shopping & Feeds

Latest Posts

The Impacts of ChatGPT and Generative AI in Search

Authored by: Matthew Mierzejewski, Alexis Sanders |
Published on: Feb 09, 2023

The industry is buzzing about ChatGPT and generative AI - but what will the true impact be for search? Read on to find out.

Topic: Shopping & Feeds | Search Engine Marketing | Search Engine Optimization | Customer Strategy | All Performance Media

Three Key Takeaways from Transform with Google

Authored by: Melissa Reilly |
Published on: Feb 08, 2023

Transform with Google brought together thought leaders from across the marketing world. Learn about the key themes that emerged throughout the day.

Retail Marketing Trends from Cyber Week 2022

Authored by: Lindsey Daley |
Published on: Dec 02, 2022

On the heels of the holiday, Merkle’s client delivery teams shared the top trends they noticed around Black Friday and Cyber Monday this year.

Topic: Shopping & Feeds | Digital & User Experience | All Performance Media | Commerce

SEM Strategies When Your Brand is a Wholesaler and Retailer

Authored by: Ryan Nowlan |
Published on: Jul 22, 2022

Search is competitive - and that's especially true if your brand is both a retailer and a wholesaler. Learn some helpful strategies for adapting your SEM campaigns to reduce self-competition and stand out in the crowd.

Topic: Retail & Consumer Goods | Shopping & Feeds | Search Engine Marketing | All Performance Media

GML: My Three Key Takeaways from the Google Updates

Authored by: Egle Mazonaite |
Published on: Jun 02, 2022

Google Marketing Live covered topics like privacy, video, and more. Learn about our key takeaways around measurement, automation, and testing.

Our Digital Marketing Takeaways from A Year of Podcasting

Authored by: Andreah McCartney, Gaia Read |
Published on: Jan 03, 2022

Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.

Three Key Trends from the 2021 Cyber Five

Authored by: Melissa Reilly, Thea Nicholson |
Published on: Dec 02, 2021

Retailers faced new challenges this year over the Cyber Five, stemming from the continuing pandemic and its impacts on consumer behavior, logistics, and more. As advertisers adapted, three key themes emerged that shaped performance across digital during this critical period, and will likely endure throughout the rest of the holiday season.