Programmatic Media & Display

Latest Posts

Three Key Takeaways from Transform with Google

Authored by: Melissa Reilly |
Published on: Feb 08, 2023

Transform with Google brought together thought leaders from across the marketing world. Learn about the key themes that emerged throughout the day.

The Importance of CTV Measurement for Strong Performance

Authored by: Trevor Hadick |
Published on: Jan 13, 2023

Connected TV is an important marketing channel - but it can be tough to measure and optimize. Learn how to approach CTV in a way that enables both.

Getting Connected TV Right: Setting the Stage for 2023

Authored by: Emily Anthony |
Published on: Dec 16, 2022

Connected TV has a been a hot topic for a while, but marketers still struggle to fit it into an integrated strategy. Our upcoming five-post blog series will help guide you for 2023 and beyond.

Topic: Programmatic Media & Display | All Performance Media | Media Strategy & Planning

Why Branding Investment is Essential to the Success of Performance Media

Authored by: Courtney Crawford |
Published on: Jul 15, 2022

When performance media budgets are thin, branding is usually the first area cut. Learn why that's a mistake and how branding plays a critical role in delivering bottom line results.

Topic: Social Media Marketing | Programmatic Media & Display | All Performance Media | Media Strategy & Planning

GML: My Three Key Takeaways from the Google Updates

Authored by: Egle Mazonaite |
Published on: Jun 02, 2022

Google Marketing Live covered topics like privacy, video, and more. Learn about our key takeaways around measurement, automation, and testing.

A Reinvention of Added Value in Media

Authored by: Megan Curran |
Published on: Apr 03, 2022

Added value in entertainment is evolving beyond freebies. Learn how brands are getting more creative with their paid media strategies and partnerships.

Topic: Media & Entertainment | Programmatic Media & Display | All Performance Media | Media Strategy & Planning

How To Protect Your Digital Media Campaigns From The 2022 Elections

Authored by: Trevor Hadick |
Published on: Mar 30, 2022

Elections disrupt performance marketing campaigns across digital. Learn how connected TV, emerging channels, and personalization can help you thrive in a tough environment.

Topic: Programmatic Media & Display | All Performance Media | Media Strategy & Planning