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Blog - All Performance Media

Latest Posts

Our Digital Marketing Takeaways from A Year of Podcasting

Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.

The Evolution of Local Media Across the Funnel for Retailers

Traditional local media stalwarts, like TV, cable, radio, print, and out-of-home (OOH), continue to be drivers for retail sales across the country and a huge part of the delivery throughout a full funnel plan. The smartest approach to managing a client’s money is focusing on the entirety of the funnel, with a combination of online and offline, as the secret to successful retail advertising in 2022 and beyond.

How to Leverage Search Keyword Learnings Across Programmatic Display Campaigns

Cross-channel integration is frequently forgotten when building channel-level tactical media strategies. However, leveraging successful targeting learnings from sister media channels can add immense value and allows for more efficient reach against target consumers. Here's how you can get started.

Three Key Trends from the 2021 Cyber Five

Retailers faced new challenges this year over the Cyber Five, stemming from the continuing pandemic and its impacts on consumer behavior, logistics, and more. As advertisers adapted, three key themes emerged that shaped performance across digital during this critical period, and will likely endure throughout the rest of the holiday season.

How to Thrive in Digital with Increased Competition

Across platforms and channels, CPC and CPM were up significantly year over year in Q3, due to increased competition and the acceleration of ecommerce adoption. How can advertisers adapt to keep reaching potential customers while staying in budget?