All Performance Media - Page 3

Latest Posts

The Nuances of Audience Strategy in Linear and Advanced TV

Authored by: Craig Woerz |
Published on: Mar 08, 2022

Delivering personalized experiences in linear and advanced TV comes with unique challenges. Learn about the key considerations for advertising in this space.

Topic: Media & Entertainment | All Performance Media | Media Strategy & Planning

Why Didn’t CPC and CPM Growth in Digital Marketing Keep Pace in Q4?

Authored by: Melissa Reilly |
Published on: Mar 02, 2022

After extreme CPC and CPM increases earlier in the year, advertisers braced for the same in Q4. But that's not what happened. What was different?

Leveraging the Power of Strategic Partnerships in Media Planning

Authored by: Wendy Boggs |
Published on: Jan 12, 2022

In today’s landscape of fragmented media consumption, strategic partnerships present exciting opportunities to introduce brands to consumers in new and unexpected ways. Over time, partnerships can achieve a variety of customized goals and initiatives unique to each brand’s needs and vision.

Topic: All Performance Media | Media Strategy & Planning

Our Digital Marketing Takeaways from A Year of Podcasting

Authored by: Andreah McCartney, Gaia Read |
Published on: Jan 03, 2022

Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.

2021 in Review: Google’s Deliberate Path to Full Automation

Authored by: Egle Mazonaite |
Published on: Dec 09, 2021

This year, Google made a slew of announcements about changes in their products and platforms. Individually, they were not surprising or revolutionary to day-to-day campaign management, but all together they solidify a future where leveraging automation is no longer an edge, it’s a must-have to not fall behind.

Topic: Search Engine Marketing | All Performance Media

The Evolution of Local Media Across the Funnel for Retailers

Authored by: John Collins |
Published on: Dec 09, 2021

Traditional local media stalwarts, like TV, cable, radio, print, and out-of-home (OOH), continue to be drivers for retail sales across the country and a huge part of the delivery throughout a full funnel plan. The smartest approach to managing a client’s money is focusing on the entirety of the funnel, with a combination of online and offline, as the secret to successful retail advertising in 2022 and beyond.

Topic: Retail & Consumer Goods | All Performance Media | Media Strategy & Planning

How to Leverage Search Keyword Learnings Across Programmatic Display Campaigns

Authored by: Cheyene Twining |
Published on: Dec 06, 2021

Cross-channel integration is frequently forgotten when building channel-level tactical media strategies. However, leveraging successful targeting learnings from sister media channels can add immense value and allows for more efficient reach against target consumers. Here's how you can get started.

Topic: Programmatic Media & Display | Search Engine Marketing | All Performance Media

Three Key Trends from the 2021 Cyber Five

Authored by: Melissa Reilly, Thea Nicholson |
Published on: Dec 02, 2021

Retailers faced new challenges this year over the Cyber Five, stemming from the continuing pandemic and its impacts on consumer behavior, logistics, and more. As advertisers adapted, three key themes emerged that shaped performance across digital during this critical period, and will likely endure throughout the rest of the holiday season.