All Performance Media - Page 2

Latest Posts

How to Measure App Performance in a Privacy-Centric World

Authored by: Krista Jansen |
Published on: May 10, 2022

Mobile apps are an important channel within many brands’ digital footprints, but the iOS 14 App Tracking Transparency updates have created challenges for brands seeking to measure app behaviors and performance. Learn how marketers can effectively connect the dots between media and customer actions to optimize ad spend accordingly.

Topic: Digital & User Experience | All Performance Media | Media Strategy & Planning

Adapt Your Search Campaigns for Inflation and Consumer Sentiment Shifts

Authored by: Melissa Reilly |
Published on: Apr 29, 2022

With rising interest rates, increased oil prices, and sky-high inflation, consumers are concerned about the future. In SEM, this is translating to year over year revenue softness for many brands. Here are three approaches your brand can take now to optimize within the current market situation.

Topic: Search Engine Marketing | All Performance Media

The Why Behind Meta’s Valuation Decline

Authored by: Ilon Weeldreyer |
Published on: Apr 11, 2022

Meta saw a substantial decline in market value this past quarter. Learn what caused it and what advertisers should expect.

Topic: Social Media Marketing | All Performance Media | Facebook

The Top Retail Conversations from Shoptalk 2022

Authored by: Jen Gulling, Janine Flaccavento |
Published on: Apr 05, 2022

Learn about the top themes experts discussed at Shoptalk 2022 that are critical to today's retailers.

Topic: Retail & Consumer Goods | All Performance Media

A Reinvention of Added Value in Media

Authored by: Megan Curran |
Published on: Apr 03, 2022

Added value in entertainment is evolving beyond freebies. Learn how brands are getting more creative with their paid media strategies and partnerships.

Topic: Media & Entertainment | Programmatic Media & Display | All Performance Media | Media Strategy & Planning

How To Protect Your Digital Media Campaigns From The 2022 Elections

Authored by: Trevor Hadick |
Published on: Mar 30, 2022

Elections disrupt performance marketing campaigns across digital. Learn how connected TV, emerging channels, and personalization can help you thrive in a tough environment.

Topic: Programmatic Media & Display | All Performance Media | Media Strategy & Planning

Adapting Your Traditional Media Strategy During Election Years

Authored by: John Collins |
Published on: Mar 28, 2022

Elections have a significant impact on traditional media. Learn how you can adapt to continue thriving during this highly-competitive period.

Topic: All Performance Media | Media Strategy & Planning

Five SEM Mistakes That May Be Limiting Your B2B Lead Gen Campaigns

Authored by: Lucia Rodas-Estrada |
Published on: Mar 14, 2022

Paid search for B2B brands can be expensive and challenging, but highly profitable if done right. Learn about five common SEM mistakes that may be limiting your lead volume and performance.

Topic: B2B | Search Engine Marketing | All Performance Media