Performance Media Analytics

Latest Posts

Three Reasons Ethical AI Needs to Be On Your Roadmap

Authored by: Sunil Rao |
Published on: May 16, 2022

As artificial intelligence's role in marketing grows, organizations need to make sure it's used responsibly. Learn three key reasons your company needs to build an ethical AI strategy.

Google Announces Deprecation of Universal Analytics

Authored by: Nick Iyengar |
Published on: Mar 24, 2022

Google will deprecate Universal Analytics in 2023. Learn how migrating to Google Analytics 4 (GA4) will set your organization up for success.

Topic: All Analytics | Google | Performance Media Analytics

Three Considerations for Your 2022 TV Strategy

Authored by: Trevor Hadick |
Published on: Oct 25, 2021

What should marketers be thinking about as they develop a TV strategy for 2022? This post covers three questions advertisers should ask themselves as they begin to submit budgets, create plans, and outline potential testing.

Topic: Programmatic Media & Display | All Performance Media | Performance Media Analytics

How to Measure Digital Audiences and Media in the Cookieless Future

Authored by: Jordan Cardonick |
Published on: Aug 05, 2021

The current tried and true approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll out of regulations and the deprecation of third-party cookies.

Topic: All Analytics | Identity Resolution | Performance Media Analytics | Digital Intelligence

Using Analytics to Fuel Your Recovery Strategy

Authored by: Jordan Cardonick |
Published on: Apr 07, 2020

As we continue to move forward during these uncertain times, organizations can start shifting funding to those areas that will aid in fast tracking data points and insights.

Topic: All Analytics | Performance Media Analytics