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Latest Posts

How to Start Using Ethical AI Today – A CMO’s Guide

Authored by: Shirli Zelcer |
Published on: Aug 29, 2022

The time to act on ethical AI is now. What can CMOs do to get started?

Topic: All Analytics | All Performance Media

Meeting the Insurance Needs of Audiences Impacted by Inflation

Authored by: Carl Brenner, Leah Christoffersen |
Published on: Aug 15, 2022

Inflation is impacting consumers across the US. Learn three marketing strategies for insurance brands to create better experiences for those most heavily impacted.

Topic: Insurance & Wealth Management | All Analytics | All Performance Media

Adweek Commerce Week 2022: Takeaways for Brands, Retailers, Agencies, and Partners

Authored by: Mika Takahashi |
Published on: Aug 05, 2022

Adweek Commerce Week happened last week. Read the perspectives that brands, retailers, and partners shared on the rapidly evolving retail media space.

Topic: Retail & Consumer Goods | All Performance Media | Amazon and eRetail

SEM Strategies When Your Brand is a Wholesaler and Retailer

Authored by: Ryan Nowlan |
Published on: Jul 22, 2022

Search is competitive - and that's especially true if your brand is both a retailer and a wholesaler. Learn some helpful strategies for adapting your SEM campaigns to reduce self-competition and stand out in the crowd.

Topic: Retail & Consumer Goods | Shopping & Feeds | Search Engine Marketing | All Performance Media

Why Branding Investment is Essential to the Success of Performance Media

Authored by: Courtney Crawford |
Published on: Jul 15, 2022

When performance media budgets are thin, branding is usually the first area cut. Learn why that's a mistake and how branding plays a critical role in delivering bottom line results.

Topic: Social Media Marketing | Programmatic Media & Display | All Performance Media | Media Strategy & Planning

How to Speak Agency

Authored by: Suzy Jackson, Brian Bowlin |
Published on: Jun 29, 2022

Agencies can be full of acronyms and unique terminology. Learn some of the lingo and read about how a creative brief can ensure that nothing gets lost in translation.

Topic: Performance Creative | All Performance Media

Marketers Are Prioritizing Analytics and Creative More This Year – Here’s Why

Authored by: Melissa Reilly |
Published on: Jun 27, 2022

Merkle's Q3 2022 Performance Media Report uncovered trends across the digital landscape. Learn why marketers are prioritizing analytics and creative more Y/Y.

Topic: Performance Creative | All Analytics | All Performance Media