All Performance Media

Latest Posts

The Importance of CTV Measurement for Strong Performance

Authored by: Trevor Hadick |
Published on: Jan 13, 2023

Connected TV is an important marketing channel - but it can be tough to measure and optimize. Learn how to approach CTV in a way that enables both.

Getting Connected TV Right: Setting the Stage for 2023

Authored by: Emily Anthony |
Published on: Dec 16, 2022

Connected TV has a been a hot topic for a while, but marketers still struggle to fit it into an integrated strategy. Our upcoming five-post blog series will help guide you for 2023 and beyond.

Topic: Programmatic Media & Display | All Performance Media | Media Strategy & Planning

The Inside Scoop: What We’re Thinking About as MediaPost’s Search/Performance Marketing Agency of the Year

Authored by: Matthew Mierzejewski |
Published on: Dec 05, 2022

We're honored to be MediaPost's Search/Performance Marketing Agency of the Year! Read the top three search trends we're thinking about to help plan for 2023.

Topic: Search Engine Marketing | All Performance Media

Retail Marketing Trends from Cyber Week 2022

Authored by: Lindsey Daley |
Published on: Dec 02, 2022

On the heels of the holiday, Merkle’s client delivery teams shared the top trends they noticed around Black Friday and Cyber Monday this year.

Topic: Shopping & Feeds | Digital & User Experience | All Performance Media | Commerce

B2B Paid Search: How to Advertise in Times of Economic Uncertainty

Authored by: Lucia Rodas-Estrada |
Published on: Nov 30, 2022

Paid search is especially valuable in times of uncertainty. Learn what B2B marketers should be thinking about as they plan for 2023.

Topic: B2B | Search Engine Marketing | All Performance Media

The Importance of Creative in Support of Your Retail Media Network

Authored by: Margaret Nikoleit, Matthew DiBenedetti |
Published on: Nov 03, 2022

How can retailers stand out in the crowded RMN landscape? Learn how creative services can be a critical differentiator.

Topic: Retail & Consumer Goods | Performance Creative | All Performance Media | Amazon and eRetail

Advanced RSA Optimization and Why It’s Necessary for Search Marketers

Authored by: Danielle Geis |
Published on: Nov 02, 2022

Responsive search ads (RSA) let marketers take advantage of Google's machine learning optimization. Learn some tips to manage RSAs efficiently to be both scalable and tailored.

Topic: Search Engine Marketing | All Performance Media