Performance Creative - Page 2

Latest Posts

How to Identify the Right Success Metrics for Creative

Authored by: Emma Hrustic, Colin Cunningham |
Published on: Jul 30, 2021

In this video, Emma and Colin break down how to find the right metrics that your organization should be tracking around your creative efforts.

Topic: Performance Creative

Start Your Holiday Media Planning Now

Authored by: Rachael Chudoba |
Published on: Jul 14, 2021

How do advertisers ensure the most successful creative combinations are shown at each impression to gear up for their holiday strategy?

Topic: Performance Creative | All Performance Media

How to Embrace Antifragility to Futureproof Your Business

Authored by: Emma Hrustic, Colin Cunningham |
Published on: May 14, 2021

Antifragile organizations are set up as problem solvers, so major disruptions and crises are just a more intense version of what these organizations do on a daily basis.

Topic: Performance Creative | Customer Strategy

Break Through the Clutter with Personalized Videos

Authored by: Emma Hrustic, Colin Cunningham |
Published on: Mar 11, 2021

This month, our Creative Strategist and Creative Director dynamic duo look at how companies can use personalized videos to drive greater engagement, sales, and retention.

Topic: Performance Creative

Will your favorite Super Bowl ad’s digital campaign be a touchdown or fumble?

Authored by: Emma Hrustic, Colin Cunningham |
Published on: Feb 01, 2021

What happens when a Creative Strategist and a Creative Director tackle Super Bowl advertising in today’s digital world?

Topic: Performance Creative

Demystifying Dynamic Creative Optimization (DCO)

Authored by: Colin Cunningham, Emma Hrustic |
Published on: Jan 04, 2021

What is Dynamic creative optimization (DCO) and how can it help advertisers optimize the performance of their creative in real-time?

Topic: Performance Creative

How Marketers Can Fully Leverage the Power of Video

Authored by: Jay Miller |
Published on: Nov 02, 2020

What if marketers could leverage video’s engagement power through dynamic, individualization and delivered in real-time and at scale?

Topic: Performance Creative | Customer Strategy

Keeping Nonprofit Messaging Relevant with Dynamic Creative Optimization and Personalized Video

Authored by: Chris Pritcher |
Published on: Aug 31, 2020

Dynamic Creative Optimization and Personalized Video both offer the opportunity to define the right message for each individual and quickly understand what is working and what is not. Here's how.

Topic: Nonprofit | Performance Creative