Performance Creative

Latest Posts

How to Speak Agency

Authored by: Suzy Jackson, Brian Bowlin |
Published on: Jun 29, 2022

Agencies can be full of acronyms and unique terminology. Learn some of the lingo and read about how a creative brief can ensure that nothing gets lost in translation.

Topic: Performance Creative | All Performance Media

Marketers Are Prioritizing Analytics and Creative More This Year – Here’s Why

Authored by: Melissa Reilly |
Published on: Jun 27, 2022

Merkle's Q3 2022 Performance Media Report uncovered trends across the digital landscape. Learn why marketers are prioritizing analytics and creative more Y/Y.

Topic: Performance Creative | All Analytics | All Performance Media

What Google Topics Means for Dynamic Creative Optimization (DCO)

Authored by: Grant Nych, Karolina Jamrozy Price |
Published on: Jun 13, 2022

Google's newest privacy-safe targeting tool is called Topics. Learn about how to use Topics with dynamic creative optimization (DCO) for personalized experiences.

Topic: Performance Creative | Google

Our Digital Marketing Takeaways from A Year of Podcasting

Authored by: Andreah McCartney, Gaia Read |
Published on: Jan 03, 2022

Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.

Content at Scale: Benefits, Maturity Curve, and Use Cases

Authored by: Adam Lavelle |
Published on: Nov 18, 2021

What are the key benefits and use cases of enterprise level content at scale?

Topic: Performance Creative | Digital & User Experience | Adobe

Content at Scale: Key Challenges to Delivering the Total CX

Authored by: Adam Lavelle |
Published on: Nov 03, 2021

What does content at scale look like at the enterprise level, and what are the key challenges that brands must overcome to deliver on that promise?

Topic: Performance Creative | Digital & User Experience

Implementing Your Learnings from Creative Testing

Authored by: Emma Hrustic, Colin Cunningham |
Published on: Oct 05, 2021

In part three of their video series, Making Your Creative Campaigns More Accountable, Emma and Colin walk through best practices for implementing learnings from creative testing.

Topic: Performance Creative | All Performance Media

How to Build a Learning Agenda for Creative

Authored by: Emma Hrustic, Colin Cunningham |
Published on: Aug 30, 2021

In part two of their video series, Making Your Creative Campaigns More Accountable, Emma and Colin walk through five simple steps for creating a learning agenda for your performance creative campaign.

Topic: Performance Creative | All Performance Media