We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
Authored by:
Suzy Jackson, Brian Bowlin | Published on: Jun 29, 2022
Agencies can be full of acronyms and unique terminology. Learn some of the lingo and read about how a creative brief can ensure that nothing gets lost in translation.
Authored by:
Melissa Reilly | Published on: Jun 27, 2022
Merkle's Q3 2022 Performance Media Report uncovered trends across the digital landscape. Learn why marketers are prioritizing analytics and creative more Y/Y.
Authored by:
Grant Nych, Karolina Jamrozy Price | Published on: Jun 13, 2022
Google's newest privacy-safe targeting tool is called Topics. Learn about how to use Topics with dynamic creative optimization (DCO) for personalized experiences.
Authored by:
Andreah McCartney, Gaia Read | Published on: Jan 03, 2022
Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.
Authored by:
Emma Hrustic, Colin Cunningham | Published on: Oct 05, 2021
In part three of their video series, Making Your Creative Campaigns More Accountable, Emma and Colin walk through best practices for implementing learnings from creative testing.
Authored by:
Emma Hrustic, Colin Cunningham | Published on: Aug 30, 2021
In part two of their video series, Making Your Creative Campaigns More Accountable, Emma and Colin walk through five simple steps for creating a learning agenda for your performance creative campaign.
We're glad you're here. Based on where you appear to be visiting from, there might be an even more
relevant part of the Merkle website for you. Check out all of
our location and language options now,
or close this window to keep browsing.