Performance Creative

Latest Posts

Building B2B Experiences for Today’s IT Decision Makers

Authored by: Melissa Reilly |
Published on: Mar 01, 2023

IT decision makers have unique needs in the B2B buying process. Learn what LinkedIn's latest report, created in partnership with Merkle's B2B International, uncovered.

Three Key Takeaways from Transform with Google

Authored by: Melissa Reilly |
Published on: Feb 08, 2023

Transform with Google brought together thought leaders from across the marketing world. Learn about the key themes that emerged throughout the day.

Five Tips to Get Started with Dynamic Creative Optimization (DCO)

Authored by: Don Sklenka |
Published on: Nov 09, 2022

Dynamic creative optimization (DCO) is a powerful tool, but it can be tough to get started. Read our five tips for successfully wading into this technology that builds better customer experiences at scale.

Topic: Performance Creative

The Importance of Creative in Support of Your Retail Media Network

Authored by: Margaret Nikoleit, Matthew DiBenedetti |
Published on: Nov 03, 2022

How can retailers stand out in the crowded RMN landscape? Learn how creative services can be a critical differentiator.

Topic: Retail & Consumer Goods | Performance Creative | All Performance Media | Amazon and eRetail

How to Speak Agency

Authored by: Suzy Jackson, Brian Bowlin |
Published on: Jun 29, 2022

Agencies can be full of acronyms and unique terminology. Learn some of the lingo and read about how a creative brief can ensure that nothing gets lost in translation.

Topic: Performance Creative | All Performance Media

Marketers Are Prioritizing Analytics and Creative More This Year – Here’s Why

Authored by: Melissa Reilly |
Published on: Jun 27, 2022

Merkle's Q3 2022 Performance Media Report uncovered trends across the digital landscape. Learn why marketers are prioritizing analytics and creative more Y/Y.

Topic: Performance Creative | All Analytics | All Performance Media

What Google Topics Means for Dynamic Creative Optimization (DCO)

Authored by: Grant Nych, Karolina Jamrozy Price |
Published on: Jun 13, 2022

Google's newest privacy-safe targeting tool is called Topics. Learn about how to use Topics with dynamic creative optimization (DCO) for personalized experiences.

Topic: Performance Creative | Google

Our Digital Marketing Takeaways from A Year of Podcasting

Authored by: Andreah McCartney, Gaia Read |
Published on: Jan 03, 2022

Merkle’s Gaia Read and Andreah McCartney embarked on a journey in 2021 to create a podcast that would educate and excite listeners about the ins and outs of digital marketing. One year, 27 episodes, and 34 guests later, they’re excited to share what they’ve learned, how the show has helped them grow as marketers, and what listeners can look forward to in 2022.