We are excited to announce the release of the Merkle Q2 2019 Digital Marketing Report for download, complete with detailed analysis on trends spanning the key platforms across paid search, SEO, display advertising and paid social. This edition of the report includes commentary on the impact of Yahoo’s move to exit the Google Search Partner Network, a rebound in the growth of Google brand CPC, the continued strength of Instagram ads growth, and much more.
Download your copy of the Merkle Digital Marketing Report today.
Below are just a few snippets of the content included in the full report, drawn from the executive summary.
Despite slightly weaker results in Q2, Google Shopping remained a key driver of overall Google growth, though, as advertiser spending on Shopping grew 38% Y/Y. With Google announcing new image-focused Discovery and Gallery ads in May, Shopping and its variants like Showcase Shopping ads, have shown the potential for Google to show more visually compelling ads for a broader range of user queries and activities.
Looking at organic search trends, DuckDuckGo was the only major US search engine to deliver site visit growth in Q2 2019, as organic search visits fell 6% overall. Phone organic search produced its weakest rate of growth since mid-2016 overall, but DuckDuckGo saw visits grow 64% on mobile devices.
Amazon ads sales revenue growth continues to far outpace spend growth, up 102% and 53% for Sponsored Products and Sponsored Brands, respectively. Brand keywords play a crucial role on Amazon, accounting for 43% of Sponsored Products sales and 62% of Sponsored Brands sales.
While YouTube has experienced several spats of bad publicity over the past couple of years, advertisers continue to invest in the platform, increasing spend 43% Y/Y for the quarter.
For more insights on these and other topics, download the complete Q2 2019 Merkle Digital Marketing Report.
