All Marketing Technology - Page 6

Latest Posts

Announcing ShopNXT at Retail Innovation Week

Published on: Feb 01, 2022

PSFK Founder & President Piers Fawkes was joined by Val Vacante, Strategy and Product Innovation Director at Merkle, for a session during Retail Innovation Week 2022 in January to spotlight how Merkle approaches technology innovation for retailers. See their conversation about Merkle’s ShopNXT technology.

Topic: Retail & Consumer Goods | All Marketing Technology | Digital & User Experience | Commerce

How CDPs Can Help B2B Organizations Win in 2022

Authored by: Beth Billingsley, Carly French |
Published on: Jan 28, 2022

What are the essential requirements for B2B CDPs if they want to achieve true sustainable disruption?

Topic: B2B | All Marketing Technology

3 Use Cases for Lead Generation with an Identity Solution

Authored by: Nico Veltri |
Published on: Jan 25, 2022

How can your organization utilize identity in lead generation? Let's look at three key use cases.

Topic: All Marketing Technology | Identity Resolution

How to Run a Successful RFP: Do’s and Don'ts for Brands and Partners

Authored by: Kelly O'Hara |
Published on: Jan 18, 2022

There has been a surge in demand for consulting surrounding the vendor selection process, also known as a request for proposal (RFP). By leveraging successes and lessons learned from our many partner engagements, we have answers.

Topic: All Marketing Technology | Customer Strategy

Content at Scale: How to Power Experiences with Content Symphony

Authored by: Adam Lavelle |
Published on: Dec 08, 2021

In this fourth and final installment of our four-part series on content at scale, Adam explains how Content Symphony can be deployed atop Adobe’s Experience Cloud and Creative Cloud to build an enterprise content platform that meet the demands of today’s hyper-personalized CX strategies.

Topic: All Marketing Technology | Digital & User Experience | Commerce