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Blog - All Marketing Technology

Latest Posts

The Rapid Growth of Martech is a Challenge for the C-Suite

The key challenges have been convincing the business to allocate appropriate budget, to properly align martech ownership (business vs. IT), and to address political resistance to change, vendor integration challenges, legacy system silos, and executive sponsorship. However, those obstacles are becoming better understood and managed although they lead to new challenges that inhibit the full value of martech technology investments.

What Is the Merkle Innovation Cloud?

The Merkle Innovation Cloud allows us to demonstrate how Merkle can use data and these marketing cloud technologies to power the cross-channel customer experience in a real lab environment.

How to Keep Your Head Above the Waves of Marketing Data & Technology

It recently struck me that the ability to keep my head above the waves is a skill and practice not just necessary in surfing. It’s also pertinent in managing an organization's marketing technology. Without a marketing technology strategy and the ability to rise above the chaos, leveraging your organization's data and technology may very well look like me on my first day back on a surfboard – fruitlessly flailing and floundering in a wild ocean of data and tech rather than harnessing their powers and enjoying the ride.

Meet a Cloud Native

Cloud natives grew up in the age of computational abundance, using websites backed by hundreds of thousands of servers such as Google, Facebook, and Amazon. They’ve never seen computing rationed or throttled; it has always just been there.