Blog - All Marketing Technology

RAL Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.

You can hardly go a day in the marketing technology space without having several conversations about Customer Data Platforms. Here's are the inputs and outputs to consider.

Marketers are challenged professionally, by our organizations and our customers, for the seemingly distant, but forthcoming “cookieless” world. Here's what you need to know.

As the ever-changing world of marketing technology continues to shift and change, here are some trends that we have seen drive the way and will continue to take flight throughout the remainder of 2020.

What are the key changes in technology that we are seeing in the insurance and wealth management sectors?

Where should you start to have an identity-centered customer strategy?

As a data visualization expert, you are expected to go above and beyond your job description to source and massage the data, even though loading and massaging data really isn’t in your job description. Here's how to make those tasks easier.

An audience management strategy that puts customers first begins from the outside-in. You must define your prospective audiences, and their journeys, rather than try only to solve a specific marketing challenge or leverage a specific customer data management channel (or tool) in which you may already have invested.