Retail & Consumer Goods

Latest Posts

The Circular Model: How Brands Can Drive Growth and Sustainability Efforts

Authored by: |
Published on: Mar 27, 2023

The circular model is growing in relevance across industries. The next frontier for this model will be in digital experiences, as it becomes a valuable and necessary strategy to capture new customer data and drive business revenue.

The Importance of Creative in Support of Your Retail Media Network

Authored by: Margaret Nikoleit, Matthew DiBenedetti |
Published on: Nov 03, 2022

How can retailers stand out in the crowded RMN landscape? Learn how creative services can be a critical differentiator.

Topic: Retail & Consumer Goods | Performance Creative | All Performance Media | Amazon and eRetail

Adweek Commerce Week 2022: Takeaways for Brands, Retailers, Agencies, and Partners

Authored by: Mika Takahashi |
Published on: Aug 05, 2022

Adweek Commerce Week happened last week. Read the perspectives that brands, retailers, and partners shared on the rapidly evolving retail media space.

Topic: Retail & Consumer Goods | All Performance Media | Amazon and eRetail

SEM Strategies When Your Brand is a Wholesaler and Retailer

Authored by: Ryan Nowlan |
Published on: Jul 22, 2022

Search is competitive - and that's especially true if your brand is both a retailer and a wholesaler. Learn some helpful strategies for adapting your SEM campaigns to reduce self-competition and stand out in the crowd.

Topic: Retail & Consumer Goods | Shopping & Feeds | Search Engine Marketing | All Performance Media

2022 Holiday Preparation: Meeting Customer Needs in an Uncertain World

Authored by: Anne-Marie Schaffer |
Published on: Jul 18, 2022

The holiday season that was once a weeks-long sprint has become a marathon for brands that spans all of Q4.

Topic: Retail & Consumer Goods | Customer Strategy | Commerce

2022 Holiday Preparation: Hybrid Shopping Experiences

Authored by: Chris Hogue |
Published on: Jul 06, 2022

For brands, it’s no longer just about providing products that consumers want to give friends and family. You must meet consumers where they are amidst all these obstacles. One thing we know to be true is that shoppers will be making purchases online and in stores this year, and they want a seamless experience between the two. Welcome to the new era of hybrid shopping.

Topic: Retail & Consumer Goods | Commerce

How to Plan for Amazon Prime Day and Similar Retail Events

Authored by: Janet Kwan |
Published on: Jun 15, 2022

Amazon Prime Day 2022 is coming. How should brands think about their e-retail media for Prime Day and events like it?

Topic: Retail & Consumer Goods | All Performance Media | Amazon and eRetail

How to Revitalize an Abandoned Cart With Adobe Real-Time CDP

Authored by: Bryan Rekrut |
Published on: Jun 03, 2022

By strategizing how to engage abandoned cart users, organizations can gain revenue by revitalizing interest on these items, instead of having customers walk away.

Topic: Retail & Consumer Goods | All Marketing Technology | Adobe