Blog - Insurance & Wealth Management

Today's insurance marketers still largely depend on direct mail to acquire new customers. And, there’s absolutely nothing wrong with that! In fact, this map shows the direct mail concentration in the United States today by Insurance carriers:

For the past half-century, arguably longer, families chose their healthcare coverage through their employer’s insurance benefits offering. The Affordable Care Act (ACA) created online healthcare exchange platforms and has already begun to change the way these consumers purchase healthcare insurance.

Not enough companies are leveraging one of their greatest assets — their marketing database. The addressable audience mart is an offshoot of our traditional marketing database. As we think about industry verticals such as Financial Services and Insurance, we need to consider how many of the actual purchases are happening offline.