Tech | Merkle

Latest Posts

Building B2B Experiences for Today’s IT Decision Makers

Authored by: Melissa Reilly |
Published on: Mar 01, 2023

IT decision makers have unique needs in the B2B buying process. Learn what LinkedIn's latest report, created in partnership with Merkle's B2B International, uncovered.

CX Transformation in High Tech: Four Critical Rules

Authored by: Sylvain Panzani |
Published on: Feb 27, 2023

CX transformation is a journey and the High Tech industry follows a unique path. Learn about the 4 components for successful CX transformation in the High Tech B2B space.

Mergers & Acquisitions: Catalysts to Accelerate CX Transformation

Authored by: Sylvain Panzani |
Published on: Feb 14, 2023

Mergers and acquisitions can accelerate CX transformation - but how can you do it well? Read to find out the 6 keys to a successful customer experience integration.

High Tech Strategic Update: September 2020 Review

Authored by: Uday Vir Nayar |
Published on: Oct 02, 2020

What's new in the High Tech industry this month? Learn more from insights and trends to consumer sentiment and examples of innovation.

Topic: Tech | Customer Strategy

Merkle’s 2019 B2B Exchange: Creating the Ideal Future State

Authored by: Eva Johnson |
Published on: Nov 14, 2019

Did you miss Merkle's 2019 B2B Exchange? Learn some of the key messages and takeaways from this year's event.

Topic: Tech | B2B

Merkle Q2 2018 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jul 19, 2018

Today we are pleased to announce the release of the Q2 2018 Digital Marketing Report for download. As always, the report includes key trends and analyses on the most important developments taking shape across Google, Facebook, Amazon, and more.

Building an Intelligent Funnel

Authored by: Adam Mincham |
Published on: Aug 18, 2017

Shaping the success of a brand relies on a marketer’s ability to create an intelligent and fully-connected marketing funnel. A funnel moves like a swarm of birds — fluid, collective, and constantly moving to new opportunities.

Topic: Tech | B2B

Using Content for Effective Lead Generation

Authored by: Uday Vir Nayar |
Published on: Sep 08, 2016

B-to-B marketers can gain a huge edge on the competition with effective content marketing. Here are five considerations for turning content in to high quality leads.

Topic: Tech