Marketing Database & Data Management

Latest Posts

Preparing for CDP Implementation: Is Your Organization Ready?

Authored by: Carolyn Barrs |
Published on: May 30, 2023

While CDPs offer numerous benefits, there may be prerequisite steps for an organization to take to ensure preparedness before embarking on an implementation.

Topic: All Marketing Technology | Marketing Database & Data Management

Tools and Techniques for Producing Content at Scale

Authored by: Helena Kelkai |
Published on: Apr 19, 2023

Content at scale is an incredible way to maximize your brand’s reach and enables effective communication with customers at the right time. But to produce content at scale, organizations need to have a well-organized process for creating, optimizing, and publishing content.

Topic: All Marketing Technology | Marketing Database & Data Management

Mergers & Acquisitions: Catalysts to Accelerate CX Transformation

Authored by: Sylvain Panzani |
Published on: Feb 14, 2023

Mergers and acquisitions can accelerate CX transformation - but how can you do it well? Read to find out the 6 keys to a successful customer experience integration.

How AWS is Moving into 2023: Key Takeaways from re:Invent

Authored by: Tom Miller |
Published on: Dec 14, 2022

AWS re:Invent wrapped up earlier this month in person in Las Vegas. Going into 2023, here are a few highlights that we took away from the event.

Topic: Marketing Cloud Platforms | Marketing Database & Data Management

What is Data Integrity? How it Can Help Gain Competitive Advantage

Authored by: Brandon Jackson |
Published on: Nov 08, 2022

Organizations are constantly being informed by data, and as they continue to progress and innovate, there’s a real need to manage more massive volumes of data, especially within the marketing and advertising technology space.

Topic: All Marketing Technology | Marketing Database & Data Management

Four Emerging Technologies to Watch in 2023

Authored by: Carolyn Barrs |
Published on: Oct 28, 2022

As technology and marketing leaders are preparing for 2023, questions will arise regarding which technology advancements should be monitored and planned for.

Topic: All Marketing Technology | Marketing Database & Data Management