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Authored by:
Barry Latimer | Published on: Jul 08, 2022
A decisioning engine acts as a central brain that sifts through all the possible actions, and ultimately determines which one is most likely to be successful to fulfill the customer’s need in the moment.
Authored by:
Carly Longo | Published on: Jun 14, 2022
Adobe Web SDK is designed to serve as a merged tag extension which can be deployed via Adobe Tags or as a standalone solution, in efforts to create a more unified experience on the website.
Authored by:
Carly French, Lee Hammond | Published on: Jun 08, 2022
Reverse ETL is a new type of technology which enables organizations to activate data from its Cloud Data Warehouse to any marketing or business application.
Authored by:
Jas Singh | Published on: May 09, 2022
Experience-focused marketers are challenged by a partial view of their customers and obsolete data. To solve this, organizations must unify data that provides a real-time holistic view of the customer’s preferences, signals, and behaviors.
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