Marketing Database & Data Management

Latest Posts

What is Data Integrity? How it Can Help Gain Competitive Advantage

Authored by: Brandon Jackson |
Published on: Nov 08, 2022

Organizations are constantly being informed by data, and as they continue to progress and innovate, there’s a real need to manage more massive volumes of data, especially within the marketing and advertising technology space.

Topic: All Marketing Technology | Marketing Database & Data Management

Four Emerging Technologies to Watch in 2023

Authored by: Carolyn Barrs |
Published on: Oct 28, 2022

As technology and marketing leaders are preparing for 2023, questions will arise regarding which technology advancements should be monitored and planned for.

Topic: All Marketing Technology | Marketing Database & Data Management

How to Get More Accurate Campaign Analytics

Authored by: Courtney Trudeau |
Published on: Sep 14, 2022

How can organizations gain analytics that can provide insights across all your channels?

Topic: All Marketing Technology | All Analytics | Marketing Database & Data Management

How Snowflake Can Accelerate Organizations' Transformation

Authored by: Cara Olson |
Published on: Aug 23, 2022

Many organizations are choosing Snowflake as part of their tech stack to modernize data architecture.

Topic: All Marketing Technology | Marketing Cloud Platforms | Marketing Database & Data Management | All Data Solutions

How to Build a Better Data Strategy

Authored by: Matthew Seeley |
Published on: Jul 25, 2022

Today, there are many challenges that organizations must tackle. Let's dive into how to build a better data strategy to stay ahead of these changes.

Topic: All Marketing Technology | Marketing Database & Data Management

The Data Framework Needed to Power Real-time Decisioning

Authored by: Barry Latimer |
Published on: Jul 08, 2022

A decisioning engine acts as a central brain that sifts through all the possible actions, and ultimately determines which one is most likely to be successful to fulfill the customer’s need in the moment.

Topic: All Marketing Technology | Marketing Database & Data Management | Decisioning & Real-time Interaction Management

Simplifying Data Collection with Adobe Web SDK

Authored by: Carly Longo |
Published on: Jun 14, 2022

Adobe Web SDK is designed to serve as a merged tag extension which can be deployed via Adobe Tags or as a standalone solution, in efforts to create a more unified experience on the website.

Topic: All Marketing Technology | Marketing Database & Data Management | Adobe

Get to Know Reverse ETL: A Modern Way to Activate Your Customer Data

Authored by: Carly French, Lee Hammond |
Published on: Jun 08, 2022

Reverse ETL is a new type of technology which enables organizations to activate data from its Cloud Data Warehouse to any marketing or business application.

Topic: All Marketing Technology | Marketing Database & Data Management