Four Ways to Build Personalization in Your Commerce Program
How can brands build personalization into a commerce program to drastically improve experiences?
Latest Posts
How to Overcome Key Roadblocks to Personalization at Scale
Experience-focused marketers are challenged by a partial view of their customers and obsolete data. To solve this, organizations must unify data that provides a real-time holistic view of the customer’s preferences, signals, and behaviors.
What Role Does a CDP Play in Identity Resolution?
What exactly is full scale identity resolution and what role do CDPs play?
What Do Consumers Think About Personalized Experiences?
How well do customers' attitudes align with the kind of connected, personalized experiences they’ve come to demand from the brands they frequent and favor?
3 Use Cases for Lead Generation with an Identity Solution
How can your organization utilize identity in lead generation? Let's look at three key use cases.
How to Measure Digital Audiences and Media in the Cookieless Future
The current tried and true approaches to activating, managing, and measuring audiences and digital media performance are all being challenged with the roll out of regulations and the deprecation of third-party cookies.
Utilizing Merkle’s Identity Accelerator to Enhance Personalization Programs (Vlog)
Identity is the core enabler needed as part of the new solutions as it is the key to driving optimal experiences. Merkle’s Identity Accelerator powered by Merkury solves for that.
What an Identity-Driven Experience Looks Like with Merkury
See Merkle's Merkury identity resolution solution in action as we walk through an example of today's complex buying cycle.
