Identity Resolution

Latest Posts

The Importance of CTV Measurement for Strong Performance

Authored by: Trevor Hadick |
Published on: Jan 13, 2023

Connected TV is an important marketing channel - but it can be tough to measure and optimize. Learn how to approach CTV in a way that enables both.

The Components You Need in a Connected Identity Platform

Authored by: Joseph Walton |
Published on: Aug 31, 2022

What are the core identity capabilities that must be adopted to gain a competitive advantage in the evolving advertising ecosystem?

Topic: All Marketing Technology | All Analytics | Identity Resolution

How Can Identity Help B2B Marketers Build Better Experiences? (Vlog)

Authored by: Beth Billingsley, James Meyers |
Published on: Aug 29, 2022

Identity is a must for B2B organizations to best reach key buyers in a privacy-safe way. Merkle's Beth Billingsley and ActionIQ's James Meyers explain more.

Topic: B2B | All Marketing Technology | Identity Resolution

Four Ways to Build Personalization in Your Commerce Program

Authored by: Ariel Mordetsky |
Published on: Jun 27, 2022

How can brands build personalization into a commerce program to drastically improve experiences?

Topic: Digital & User Experience | Identity Resolution | Commerce

How to Overcome Key Roadblocks to Personalization at Scale

Authored by: Jas Singh |
Published on: May 09, 2022

Experience-focused marketers are challenged by a partial view of their customers and obsolete data. To solve this, organizations must unify data that provides a real-time holistic view of the customer’s preferences, signals, and behaviors.

Topic: All Marketing Technology | Identity Resolution | Marketing Database & Data Management | Adobe

What Role Does a CDP Play in Identity Resolution?

Authored by: Peter Rogers |
Published on: Apr 08, 2022

What exactly is full scale identity resolution and what role do CDPs play?

Topic: All Marketing Technology | Identity Resolution

What Do Consumers Think About Personalized Experiences?

Authored by: Courtney Trudeau |
Published on: Feb 16, 2022

How well do customers' attitudes align with the kind of connected, personalized experiences they’ve come to demand from the brands they frequent and favor?

Topic: All Marketing Technology | Identity Resolution | Marketing Database & Data Management