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Authored by:
Beth Billingsley, James Meyers | Published on: Aug 29, 2022
Identity is a must for B2B organizations to best reach key buyers in a privacy-safe way. Merkle's Beth Billingsley and ActionIQ's James Meyers explain more.
Authored by:
Jas Singh | Published on: May 09, 2022
Experience-focused marketers are challenged by a partial view of their customers and obsolete data. To solve this, organizations must unify data that provides a real-time holistic view of the customer’s preferences, signals, and behaviors.
Authored by:
Courtney Trudeau | Published on: Feb 16, 2022
How well do customers' attitudes align with the kind of connected, personalized experiences they’ve come to demand from the brands they frequent and favor?
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