Email Marketing & Digital Messaging - Page 2

Latest Posts

How to Leverage a Test and Learn Strategy to Optimize Your Holiday Email Campaigns

Authored by: Patricia Kendall |
Published on: Sep 20, 2019

As marketers, we have no shortage of data, but we might lack a strategy to leverage that data. As the holidays are quickly approaching, it is the perfect time to implement a test and learn strategy for your email campaigns.

Topic: Email Marketing & Digital Messaging | All Customer Relationship Management

3 Key CRM Trends from Merkle’s Q3 2019 Customer Engagement Report

Authored by: Andrew Galuppo |
Published on: Aug 20, 2019

Learn from key trends happening in the CRM world; from data and marketing technology to loyalty and customer experience from Merkle's Q3 2019 Customer Engagement Report.

Topic: All Marketing Technology | Email Marketing & Digital Messaging | Customer Strategy | All Customer Relationship Management

How to Create Email Subject Lines That Will Increase Open Rates

Authored by: Shruti Sinha |
Published on: Jul 08, 2019

Email continues to be a very strong digital medium for customer targeting, it is critical to have an engaging subject line to help drive open rates.

Topic: Email Marketing & Digital Messaging

How to Craft Meaningful Email Experiences for Healthcare Professionals

Authored by: Peter Erickson |
Published on: Feb 07, 2019

Email continues to be the most preferred source of marketing content for healthcare professionals in 2019. Many HCPs say they are generally ok with getting the promotional emails the industry is sending. Dive into the facts and how to craft messages that connect.

Topic: Health & Wellness | Email Marketing & Digital Messaging

In Pursuit of Pharma Marketing Excellence: Five Steps to Successful Email Strategy

Authored by: Lauren Lee |
Published on: Oct 31, 2018

Every single marketing message has strategy behind it. Whether or not that strategy is strategic or not is ultimately up to the marketer.

Topic: Health & Wellness | Email Marketing & Digital Messaging

Three Critical Ways to Revolutionize Your Pharma Email Approach

Authored by: Lauren Lee |
Published on: Jul 16, 2018

Over a four-part blog post series, I’ll explore each of these best practices to help pharma marketers revolutionize their current strategies to achieve marketing excellence. This first post focuses on the traditional approach to email, as many pharma marketers would like to move away from traditional email development.

Topic: Health & Wellness | Email Marketing & Digital Messaging

Emailing Your Customers: When Is It Too Much?

Authored by: Catherine Mackin Loechner |
Published on: Apr 26, 2018

In our rapidly evolving digital marketing ecosystem, email has remained a staple among marketers. It is widely used as an effective non-personal channel for both consumers and HCPs. But if you're wondering if you're sending too much, you're not alone.

Topic: Health & Wellness | Email Marketing & Digital Messaging