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Authored by:
David Russell | Published on: Jul 25, 2018
Today, marketers are on the cusp of a new wave of channels driven by the Internet of Things (IoT), virtual assistants (e.g., Amazon Alexa, Google Assistant, etc.), and over-the-top (OTT) media services. Creating additional silos for every new channel is not a scalable solution, so the need to integrate them with a single, omni-channel strategy is essential
Authored by:
Patricia Kendall, Jennifer Wolf | Published on: Jul 05, 2018
In our last post we focused on organizational readiness to delivering personalized experiences. Many organizations are realizing that personalization should be a strategy and not simply a marketing tactic.
Authored by:
Evan Nicholson | Published on: Jul 02, 2018
We all know great creative when we see it; the power of cultural meaning through a universal truth that is also personally relevant. I love that moment, the “aha” — when a brand’s proposition and its story are in sync.
Those moments are few and far between today, with the vast majority of advertising considered boring, non-engaging, and even worse — irrelevant.
Authored by:
Jessica Jacobson | Published on: Feb 21, 2018
I can't stress enough how important it is to always be testing in your marketing campaigns. Whether it be creative, audience, format, or offer, developing a test and learn plan with your client is a necessity if you want to keep growing and evolving. Here are some tips on how to get started, along with key milestones for planning.
Authored by:
Barry Latimer | Published on: Feb 14, 2018
Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.
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