Decisioning & Real-time Interaction Management

Latest Posts

The Data Framework Needed to Power Real-time Decisioning

Authored by: Barry Latimer |
Published on: Jul 08, 2022

A decisioning engine acts as a central brain that sifts through all the possible actions, and ultimately determines which one is most likely to be successful to fulfill the customer’s need in the moment.

Topic: All Marketing Technology | Marketing Database & Data Management | Decisioning & Real-time Interaction Management

Understanding Inflation’s Impact Across Generations

Authored by: Courtney Hilbert |
Published on: Jun 09, 2022

Inflation impacts consumers to varying degrees. How can Merkle's Inflation Resiliency Measure help you understand differences across locales, generations, and more?

Topic: All Analytics | Data Visualization & Business Intelligence | Decisioning & Real-time Interaction Management | Digital Intelligence

Three Reasons Ethical AI Needs to Be On Your Roadmap

Authored by: Sunil Rao |
Published on: May 16, 2022

As artificial intelligence's role in marketing grows, organizations need to make sure it's used responsibly. Learn three key reasons your company needs to build an ethical AI strategy.

Propositions and the Customer Journey: An Intro to Next Best Action Marketing

Authored by: Kelly Holmstrom |
Published on: May 13, 2020

Next best action (NBA) marketing is a proven marketing technology that fulfills the requirements of delivering omni-channel, relevant, contextual, and consistent messages. The first step in building out a suite of NBAs for your organization is defining a set of propositions.

Topic: All Analytics | Customer Strategy | Decisioning & Real-time Interaction Management | All Customer Relationship Management

Key Takeaways from PegaWorld 2019

Authored by: Rob McLeod |
Published on: Jun 05, 2019

As PegaWorld 2019 comes to a close, here are some key takeaways from the conference.

Topic: Decisioning & Real-time Interaction Management

Why You Need to Know Your Customer's Next Best Action

Authored by: Aaron Tellier |
Published on: Apr 29, 2019

The way companies do business and view customer relationships today has drastically changed. Knowing who your customers are and providing seamless experiences is more critical than ever.

Topic: Insurance & Wealth Management | Decisioning & Real-time Interaction Management

Adobe Summit 2019: How Digital Marketing Leaders Set Themselves Apart from the Competition

Authored by: Frank Lee |
Published on: Apr 04, 2019

As Adobe Summit wraps up this year, here are 3 key takeaways from the show.

Topic: Customer Strategy | Decisioning & Real-time Interaction Management

Talking Personalization, Part 8: Insurance

Authored by: Patricia Kendall, Jennifer Wolf, Aaron Tellier |
Published on: Feb 21, 2019

In part eight of the Talking Personalization series, we discuss the insurance and wealth management industry with Aaron Tellier, SVP, General Manager - Insurance Wealth Management at Merkle.

Topic: Insurance & Wealth Management | All Analytics | Decisioning & Real-time Interaction Management