All Data Solutions - Page 2

Latest Posts

Third-Party Data Performance Made Easier with Snowflake

Authored by: Jerry Joyce |
Published on: Jul 12, 2021

Partnerships such as the one between Snowflake and Merkle make acquiring and testing third-party data more efficient than ever.

Topic: All Data Solutions

What an Identity-Driven Experience Looks Like with Merkury

Authored by: Gerry Bavaro |
Published on: Jul 09, 2021

See Merkle's Merkury identity resolution solution in action as we walk through an example of today's complex buying cycle.

Topic: All Marketing Technology | Identity Resolution | All Data Solutions | Merkury

The Future of Cookieless Programmatic Media Buying is Here

Authored by: AJ Kintner, Lynette Kaylor |
Published on: Nov 11, 2020

In partnership with MediaMath’s SOURCE solution and Merkle’s Merkury ID, advertisers can now target audiences at a person-level without the use of cookies across premium publishers.

Topic: All Marketing Technology | All Data Solutions

The Health Marketer’s Imperatives

Authored by: Kent Groves, PhD |
Published on: Mar 18, 2020

With healthcare being one of the most regulated industries, what are the biggest challenges and opportunities for marketers?

Topic: Health & Wellness | Customer Strategy | All Customer Relationship Management | All Data Solutions

Three Steps to Deliver Personalized Healthcare Marketing in a Cookieless World

Authored by: Croom Lawrence, Kent Groves, PhD |
Published on: Mar 03, 2020

With the changes in privacy across the industry, what do health marketers need to know to deliver personalized experiences across channels?

Topic: Health & Wellness | All Data Solutions

Adobe Experience Platform Applications to Enhance your Customer Experience

Authored by: Sainath Revankar |
Published on: Jan 22, 2020

With Adobe Experience Platform (AEP), companies can make disparate data sets work together and be understood. Here we will explore a few applications that will facilitate this.

Topic: Digital Experience Analytics | All Data Solutions

Expanding Guardrails for the Customer-Centric Health Revolution

Authored by: Croom Lawrence, Kent Groves, PhD |
Published on: Jan 08, 2020

The California Consumer Privacy Act (CCPA) looms as the first general consumer privacy law that will affect all domestic US industries, including healthcare.

Topic: Health & Wellness | All Data Solutions

Patient Consent Required – It’s Not Your Data!

Authored by: Croom Lawrence, Kent Groves, PhD |
Published on: Nov 19, 2019

Google’s data deal with Ascension Health that was announced last week yet again reinforces why patients and advocacy groups need to be included, from the start, on major contracts involving personal health information (PHI).

Topic: Health & Wellness | Data Acquisition