Amy Johnson | Published on: Nov 18, 2021
“Why do we need third-party data if we already know who our customers are and what they are booking?” This is a question often posed in the travel industry, where companies generally have robust first-party data due to the information that customers must provide in the booking process.
Barry Latimer | Published on: Jul 22, 2021
Adobe offers a series of prebuilt connectors to allow you to access data from multiple system, that enables you to get data quickly, and easily, from external systems into the Adobe Experience Platform.
Matt Austin | Published on: Jul 16, 2021
The first-party cookie provides the ability to link onsite digital activity to the identity graph. This association becomes the fundamental building block going forward to maximize first-party generated addressable opportunities.
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