How Snowflake Can Accelerate Organizations' Transformation
Many organizations are choosing Snowflake as part of their tech stack to modernize data architecture.
Latest Posts
How Travel Organizations Can Utilize Third-Party Data
“Why do we need third-party data if we already know who our customers are and what they are booking?” This is a question often posed in the travel industry, where companies generally have robust first-party data due to the information that customers must provide in the booking process.
Topic:
Travel & Hospitality
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All Data Solutions
How Can I Build My First-Party Data? (Vlog)
In this video blog, Beth Billingsley discusses how to collect more first-party data by creating a value exchange for your customers.
Topic:
All Marketing Technology
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Data Acquisition
Third-Party Data strategies for Success in Financial Services
What are the keys to success using third-party data? Let's look at some examples within the financial services sector.
How to Enrich Your First-Party Data to Build Better Experiences
Leveraging augmented or enriched first-party data creates more customized messaging and leads to more long-term customers.
Topic:
Customer Strategy
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All Data Solutions
Use Cases of ActionIQ and Merkury to Power Better Experiences
We are proud to announce an expansion of our premiere partnership with ActionIQ, a leading enterprise customer data platform (CDP).
Import Data to AEP Faster and Cleaner with Merkle’s Data Ingestion Accelerator (Vlog)
Adobe offers a series of prebuilt connectors to allow you to access data from multiple system, that enables you to get data quickly, and easily, from external systems into the Adobe Experience Platform.
How to Connect All Your Data (Vlog)
The first-party cookie provides the ability to link onsite digital activity to the identity graph. This association becomes the fundamental building block going forward to maximize first-party generated addressable opportunities.
