Blog - All Data Solutions

“Why do we need third-party data if we already know who our customers are and what they are booking?” This is a question often posed in the travel industry, where companies generally have robust first-party data due to the information that customers must provide in the booking process.

In this video blog, Beth Billingsley discusses how to collect more first-party data by creating a value exchange for your customers.

What are the keys to success using third-party data? Let's look at some examples within the financial services sector.

Leveraging augmented or enriched first-party data creates more customized messaging and leads to more long-term customers.

We are proud to announce an expansion of our premiere partnership with ActionIQ, a leading enterprise customer data platform (CDP).

Adobe offers a series of prebuilt connectors to allow you to access data from multiple system, that enables you to get data quickly, and easily, from external systems into the Adobe Experience Platform.

The first-party cookie provides the ability to link onsite digital activity to the identity graph. This association becomes the fundamental building block going forward to maximize first-party generated addressable opportunities.

Partnerships such as the one between Snowflake and Merkle make acquiring and testing third-party data more efficient than ever.