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About Us

How Can I Build My First-Party Data? (Vlog)

Authored by: Beth Billingsley |
Published on: Sep 16, 2021

In this video blog, Beth Billingsley discusses how to collect more first-party data by creating a value exchange for your customers.

Topic: All Marketing Technology | Data Acquisition

Patient Consent Required – It’s Not Your Data!

Authored by: Croom Lawrence, Kent Groves, PhD |
Published on: Nov 19, 2019

Google’s data deal with Ascension Health that was announced last week yet again reinforces why patients and advocacy groups need to be included, from the start, on major contracts involving personal health information (PHI).

Topic: Health & Wellness | Data Acquisition

Why Modern B2B Marketers Must Connect Professional and Personal

Authored by: Matt Miller |
Published on: Jun 12, 2019

For B-to-B marketers, a frequent barrier to unlocking the value of data is the divide between B-to-B and B2C data dimensions.

Topic: B2B | Data Acquisition | All Data Solutions

Blog - Data Acquisition

Latest Posts

Posts By Topic:

How Can I Build My First-Party Data? (Vlog)

Patient Consent Required – It’s Not Your Data!

Why Modern B2B Marketers Must Connect Professional and Personal

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