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Blog - Customer Strategy

Latest Posts

Play to Win: Collaboration between Creatives and Strategists Leads to Unbeatable Customer Experiences

If you’re going to create winning customer experiences for global brands, then be a team player, enthusiast, and leader. It’s not enough to know your role, deadlines, and deliverables. Everyone on the team needs regular access to the playbook and the freedom to question and contribute. Here’s how strategists and creative teams can work together successfully — without anyone calling a timeout.

The Changing Shape of Business Buyers

The B2B marketing landscape has drastically changed in recent years, and this is especially true of those making the purchase decisions on behalf of a business who have come to expect personalized content and services as it relates to their own specific needs.