Blog - Commerce

How can brands build personalization into a commerce program to drastically improve experiences?

All merchants that are on Adobe Commerce should look to upgrade to the 2.4.4 version. Here's why.

As we navigate the post-2022 retail experience, we've seen two coexisting circumstances. First, a role still exists for physical stores in today’s era of shopping. And second, the digital features that have been by consumers’ side for the past two years must find a way to contribute in a brick-and-mortar environment. Read this blog for three ways to meet consumer demands by digitizing the in-store experience.

If you are in the ecommerce industry, odds are you've heard the phrase headless commerce increasingly more over the last few years. So, what is it, and when does your organization need to consider making the switch? In this article, we will review the benefits and challenges of headless commerce and the key indicators that your business is ready to move away from a traditional monolithic site.

Retail’s big reunion is just days away and we can’t wait to engage with retailers from across the country. Read about what sessions Merkle clients will speak at and how the agency will be involved at Shoptalk 2022.

With consumer behaviors and expectations changing on a seemingly daily basis, we went directly to the source to determine what consumers want from brands in 2022. Here’s what we found in our survey of 1,000 US consumers.

Thank you to the thought leaders who contributed to this article: Evan Nicholson, Digital Experience Practice Director, Merkle Jen Karlson, Commerce Strategist, Merkle Megan Lalonde, Sr. Relationship Marketing Strategist, Merkle Michela Baxter, Sr.

PSFK Founder & President Piers Fawkes was joined by Val Vacante, Strategy and Product Innovation Director at Merkle, for a session during Retail Innovation Week 2022 in January to spotlight how Merkle approaches technology innovation for retailers. See their conversation about Merkle’s ShopNXT technology.