Audience Management

Latest Posts

How Inflation Resilience Data Can Shape Insurance Marketing

Authored by: Carl Brenner, Paul Walczyk |
Published on: Jun 21, 2022

Inflation is impacting all of us - but not everyone is affected to the same degree. Learn how insurance companies can use Merkle's Inflation Resilience Dashboard to bring a localized approach to their audiences.

Three Reasons Ethical AI Needs to Be On Your Roadmap

Authored by: Sunil Rao |
Published on: May 16, 2022

As artificial intelligence's role in marketing grows, organizations need to make sure it's used responsibly. Learn three key reasons your company needs to build an ethical AI strategy.

Audience Insights and Strategy for Nonprofits in the New Normal

Authored by: Sudeshna Sen |
Published on: Aug 18, 2020

To capitalize and succeed in the changing landscape, nonprofit marketers and fundraisers need to think more holistically and locally which starts with asking: What are the evolving market forces (felt at the local level)?

Topic: Nonprofit | All Analytics | Audience Management

Audience Management: How to Prepare for the Uncertain “Cookieless” World

Authored by: Katie Li |
Published on: Apr 24, 2020

Marketers are challenged professionally, by our organizations and our customers, for the seemingly distant, but forthcoming “cookieless” world. Here's what you need to know.

Topic: All Marketing Technology | Audience Management

Mastering your Audience: Where to Start?

Authored by: Anne Dalton |
Published on: Apr 17, 2020

Audience Mastery can best be described as the ability to identify your audience, understand their needs and beliefs toward your brand, and the ability to consistently deliver (and measure) the right experience at the right moment. But where do you start?

Topic: Digital & User Experience | Audience Management

How to Maximize Marketing Dollars with Facebook’s Audience Targeting

Authored by: Ilon Weeldreyer |
Published on: Jan 16, 2020

Facebook provides a variety of powerful targeting solutions to help advertisers reach both new and existing customers.

Topic: Social Media Marketing | All Performance Media | Media Strategy & Planning | Audience Management

Merkle Q3 2018 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Oct 23, 2018

The Q3 2018 Digital Marketing Report is available for download and once again features in-depth analyses across the most important digital marketing channels and platforms today.

Driving Better Performance Through SEM & Display Collaborations

Authored by: Ciera Ulan, Nicole Carothers |
Published on: Sep 13, 2018

How can paid search and display advertising management teams work together to drive better performance? This post highlights several specific tactics.

Topic: Programmatic Media & Display | Search Engine Marketing | All Performance Media | Media Strategy & Planning | Audience Management