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Stop Trying to Find a Unicorn Employee and Build a Unicorn Team
In a recent thought paper on the need for data and analytics to unite to deliver a customer-centric and omnichannel set of experiences, the topic' unicorn analyst' was addressed.
Driving Value Through the North Star Approach
A Collection of CDP Fails: 5 Stories to Learn From
What are the most common CDP pitfalls every organization should avoid? And, how can the CX-focused marketer navigate the complex CDP vendor landscape or get the full value of their current platform?
Delivering valuable customer experiences through total search
Looking beyond the differences between PPC and SEO with Total Search delivers more valuable customer experiences
'The Next Big Thing' Webinar Explored Customer Engagement Amid COVID-19
A few weeks ago, a webinar held by the Vice President of APAC Validity Tunc Bolluk called 'The Next Big Thing' explored the key developments that affected businesses and industry last year.
An integrated marketing cloud is crucial for an integrated strategy
Customer Engagement Report 2021
A new year, a new world, a new approach to data is required
