People often ask us what exactly creates emotional loyalty. It’s not a cut-and-dry answer, as there are many facets to evolved relationship building.

Too often, the cloud is seen as a technology play. But, in fact, it is a critical component in delivering customer experiences that help wealth managers and insurers win in a dynamic marketplace.

Let’s face it, it has never been an easy task for marketers to enable 1:1 customer-centric marketing.

Data transformation is a critical requirement for marketers today, particularly as more companies are pursuing significant direct-to consumer efforts.

The depreciation of third-party cookies intensifies by the day, and with it comes confusion about the future of identity and the idea of addressability as we know it. In this paper, we’ll discuss the key questions that organisations need to answer as soon as possible to keep above water in this new world.

When marketers and IT folks think about whether to build or buy a customer experience (CX) platform or capability, there are usually obvious reasons to do one or the other. As an economist by training, I tend to think of this choice in terms of what kind of market exists for a capability. When to Buy:

As part of the 2021 Customer Experience Imperatives webinar series, the first webinar on Data Transformation is at the heart of the process.

Customers demand better experiences from the companies with whom they interact, regardless of the industry. While the healthcare industry is unique in some important ways, it is also feeling the pressure to deliver more personalised and relevant experiences to its customers.