In 2022, increasingly savvy customers expect more from brands than ever before. Marketers need to be able to engage them with meaningful content that’s appropriate for the time, the place, and the individual.

A huge challenge as a leader in the technology industry is being able to communicate through the complexity in a way that helps the people in your team not only understand what you expect of them, but also what they can do to improve, what goals they might want to consider aiming for in the future, and what t

It is but natural that in any commercial transaction, every party strives to maximise own value. While loyalty programs create preference, they are unable to keep customers faithful, when it goes against this commercial interest. Then, you ask, what is the true purpose of a loyalty program?

Technology is an ever-changing landscape that shows no signs of slowing down — especially when it comes to customer experience and marketing. It can be hard to update your current solutions and balance your organisation’s goals with the legacy platforms (even those only three years old) that exist today.

The amount of rebate a brand gives back to consumers, is a key determinant of loyalty program participation. In fact, consumer research we have worked on at Merkle1 shows that the main reason consumers participate in loyalty programs is for discounts (39%) followed by free products (30%).

The pandemic has resulted into acceleration of new ways of thinking and creativity. This offers a prime opportunity for brands to combine an evolved understanding of their customer base with powerful technology and design truly customer-centric experiences.

The days when marketers could rely solely on traditional strategy are gone. Marque Kabbaz discusses how the strategic design thinking is great to qualify, and solve, an identified challenge or opportunity.

Customer acquisition strategies can be costly, and it will always be cheaper and easier to convert an existing customer than to convert a brand-new customer. With this in mind, it is becoming clear that brands should prioritise customer retention as they grapple with ever-changing consumer trends.