Historically, organisations have made big marketing technology investments to drive big marketing objectives. These new technologies were hosted on premise or at an agency, with a solution with technical and functional capabilities to support business requirements for many years to come..
Auto marketers have always been engaged in a race for the cutting edge, and this year more than ever, the most fundamental challenge they face is how to truly connect with customers in a changed world. Only the most innovative brands will thrive.
The depreciation of third-party cookies intensifies by the day, and with it comes confusion about the future of identity and the idea of addressability as we know it. In this paper, we’ll discuss the key questions that organisations need to answer as soon as possible to keep above water in this new world.
When marketers and IT folks think about whether to build or buy a customer experience (CX) platform or capability, there are usually obvious reasons to do one or the other. As an economist by training, I tend to think of this choice in terms of what kind of market exists for a capability. When to Buy:
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