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Creating Impactful Post-purchase Experiences

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How to make your CDP a catalyst for organisational change

Marketers have been racing toward customer data platforms (CDPs) to solve their data management and customer experience challenges. But as with any tool or platform, simply adopting a CDP will not magically solve challenges and demonstrate ROI.
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Thinking About a CDP: The Importance of an Implementation Partner

In this post, I will outline the importance of having resource(s) devoted to the efficiency and effectiveness of your CDP implementation. I’m not talking about resources who have a day job and are trying to squeeze this in on the side. I am talking about creating focus to drive the outcomes you want.
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Evolving from campaigns to customer journeys

Consistent customer experiences deliver loyalty and value. In this paper, we unpack the benefits of moving to a customer-centric journey orchestration framework when compared to traditional channel-led campaigns, and highlight the key capabilities and their enablers required to achieve this.
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Driving performance from dashboards

By developing the capabilities and enablers required to deliver performance dashboards, businesses can deliver significant incremental performance gains throughout the organisation, while at the same time setting out a stall for stability in future growth.