Marketers have been racing toward customer data platforms (CDPs) to solve their data management and customer experience challenges. But as with any tool or platform, simply adopting a CDP will not magically solve challenges and demonstrate ROI.
You can hardly go a day in the marketing technology space without having several conversations (maybe more questions than conversations) about Customer Data Platforms (CDPs). I have worked with several different CDPs on several different retail client scenarios.
In this post, I will outline the importance of having resource(s) devoted to the efficiency and effectiveness of your CDP implementation. I’m not talking about resources who have a day job and are trying to squeeze this in on the side. I am talking about creating focus to drive the outcomes you want.
Consistent customer experiences deliver loyalty and value. In this paper, we unpack the benefits of moving to a customer-centric journey orchestration framework when compared to traditional channel-led campaigns, and highlight the key capabilities and their enablers required to achieve this.
By developing the capabilities and enablers required to deliver performance dashboards, businesses can deliver significant incremental performance gains throughout the organisation, while at the same time setting out a stall for stability in future growth.
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