An initial key question for many enterprise-level brands is whether to build a CDP from scratch, or whether to buy off the shelf to start with. Building a CDP yourself allows the creation of a bespoke platform, but this can be lengthy and expensive.
You’ll often hear that Marketing and Sales teams need to work more closely together to reach a common business goal. But what if the Marketing teams themselves aren’t aligned within each division or segment?
dentity is the foundation for personalization and is the core differentiator you'll need to deliver the total customer experience. Without knowing who your customers are at every interaction, it becomes virtually impossible to treat them as individuals with unique interests and preferences.
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