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Creating Impactful Post-purchase Experiences

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Is Multi-Touch Attribution Dead?

Is Multi-Touch Attribution dead? This is a question I often get asked as a marketing analytics professional. Mostly the question is posed by clients wanting to know the next silver bullet or the next investment they should be making in understanding how they track those returns from advertising.
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How to Inject Humanity into B2B Marketing

B2B buyers will be, and always have been humans with emotions. Despite this, B2B marketers have not always woven this information into their strategies.
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Customer Experience Trends to Expect in 2022: Part One

While marketers made every effort to create convenient online experiences amidst the pandemic, it’s time to get proactive in 2022. Hear from Merkle Commerce, Digital Experience, Digital Messaging, and Promotions & Loyalty teams for key components to marketing success in 2022
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Let’s Talk: What is the best business advice you ever received?

We are bombarded by an avalanche of business advice every day. Much of it we disregard. But most people remember one insight that was delivered at just the right time, a gem that profoundly changed the way we approach our professional lives. Our VP of Data Transformation, Lionel Kho, shares his North Star.