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Blog

Latest Posts

Build Martech for Now, Scale as You Go

Historically, organisations have made big marketing technology investments to drive big marketing objectives. These new technologies were hosted on premise or at an agency, with a solution with technical and functional capabilities to support business requirements for many years to come..

Five Essentials for Auto Marketers in 2021

Auto marketers have always been engaged in a race for the cutting edge, and this year more than ever, the most fundamental challenge they face is how to truly connect with customers in a changed world. Only the most innovative brands will thrive.

When Should You Build vs. Buy Martech?

When marketers and IT folks think about whether to build or buy a customer experience (CX) platform or capability, there are usually obvious reasons to do one or the other. As an economist by training, I tend to think of this choice in terms of what kind of market exists for a capability. When to Buy: