Get to Know Reverse ETL: A Modern Way to Activate Your Customer Data
Over the last few years, many organisations have transitioned to a Cloud Data Warehouse (CDW) to meet the resource-intensive reporting needs of today’s digital businesses.
7 Marketing Use Cases for Advanced Language Generation
Businesses are constantly looking for ways to stand out and engage with their target audience. One of the tools in question to achieve this differentiation is language generation.
How to Migrate Your Site Without Losing SEO Value
Site migrations are a way for brands to improve their customers’ on-domain experiences. In fact, 45% of respondents in our Q4 2022 Performance Media Report reported streamlining their site or working through a site migration as a top SEO priority.
How to Break Up with Batch and Blast
Even the most well-intentioned brands often get caught in the batch-and-blast trap, sending the exact same communications to their entire customer base week after week.
Is it Time for a Martech Upgrade? 3 Steps to Understand the Path Forward
Navigating the current marketing technology (martech) landscape can be overwhelming and difficult.
B2B Advertising: Starting to Feel Something
Creativity is and has been the backbone of brand building and advertising. Creativity brings brands and products to life in a way that is resonant, memorable, and emotional.
How to Get More Accurate Campaign Analytics
Before being able to understand its benefits, it’s important to align on what we mean by campaign analytics, because it is a broad topic that can be taken in different ways. Gartner defines campaign analytics as:
How to Maximise Tech Investments in an Inflation Economy
This past year, we saw inflation take a big toll on brands and consumers. While inflation is often thought of as an economic problem, it can also have a big impact on brands’ bottom lines, forcing budgets across the board to be slashed or flatlined.