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Blog

Latest Posts

Customer Experience Trends to Expect in 2022: Part One

While marketers made every effort to create convenient online experiences amidst the pandemic, it’s time to get proactive in 2022. Hear from Merkle Commerce, Digital Experience, Digital Messaging, and Promotions & Loyalty teams for key components to marketing success in 2022

Active Members

It is but natural that in any commercial transaction, every party strives to maximise own value. While loyalty programs create preference, they are unable to keep customers faithful, when it goes against this commercial interest. Then, you ask, what is the true purpose of a loyalty program?

How to Build a Successful Marketing Technology Roadmap

Technology is an ever-changing landscape that shows no signs of slowing down — especially when it comes to customer experience and marketing. It can be hard to update your current solutions and balance your organisation’s goals with the legacy platforms (even those only three years old) that exist today.

Loyalty Experience Management

The amount of rebate a brand gives back to consumers, is a key determinant of loyalty program participation. In fact, consumer research we have worked on at Merkle1 shows that the main reason consumers participate in loyalty programs is for discounts (39%) followed by free products (30%).

Creating Impactful Post-purchase Experiences

Customer acquisition strategies can be costly, and it will always be cheaper and easier to convert an existing customer than to convert a brand-new customer. With this in mind, it is becoming clear that brands should prioritise customer retention as they grapple with ever-changing consumer trends.

Roadmap for Implementing an Intelligent Data Lake

An intelligent data lake is a central, structured, and integrated database. It’s where you can obtain information through analyses and then make informed decisions. For marketers, the data lake solves the challenge of providing the total customer experience, by answering several questions: