Is it Time for a Martech Upgrade? 3 Steps to Understand the Path Forward
Navigating the current marketing technology (martech) landscape can be overwhelming and difficult.
B2B Advertising: Starting to Feel Something
Creativity is and has been the backbone of brand building and advertising. Creativity brings brands and products to life in a way that is resonant, memorable, and emotional.
How to Get More Accurate Campaign Analytics
Before being able to understand its benefits, it’s important to align on what we mean by campaign analytics, because it is a broad topic that can be taken in different ways. Gartner defines campaign analytics as:
How to Maximise Tech Investments in an Inflation Economy
This past year, we saw inflation take a big toll on brands and consumers. While inflation is often thought of as an economic problem, it can also have a big impact on brands’ bottom lines, forcing budgets across the board to be slashed or flatlined.
The Dynamic Duo: How Data and Technology Are Transforming Personalisation
Technology can often be seen as a magic bullet that will solve all your organisation’s problems out of the box. The fact of the matter is, data is the fuel, and technology is the engine of the operation.
Topic: Marketing Transformation | Personalisation
Unlocking the Mystery behind Digital Experience Platforms (DXPs)
Offering content in exchange for customer data has long been an incentive for drawing in customers and building loyalty. Today, organisations are often challenged by how to solve for the distribution of content across channels at scale to enable personalisation.
Topic: CXM Technology
Retail Marketing Trends from Cyber Week 2022
Black Friday is already the most popular holiday shopping day, and this year, it set a record for online sales.
B2B Paid Search: How to Advertise in Times of Economic Uncertainty
We are living in times of economic uncertainty – let’s rethink our strategies and see this as an opportunity to take care of the customers we have, enhance what is working, and harvest for the future.