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How to Build a Learning Agenda for Creative
In part two of their video series, Making Your Creative Campaigns More Accountable, Emma and Colin walk through five simple steps for creating a learning agenda for your performance creative campaign.
I Am Merkle, Vol. 13
In celebration of Women’s Equality Day (8/26) Merkle’s Women’s BRG is featuring the following women in a special edition of I Am Merkle.
The Path to B2B Commerce Success
Adapting to Meet New B2B Expectations
Should You Reassess Your Match Type Strategy? Revisiting Google’s Recent Changes
Early in 2021 Google announced changes to match types that took full effect this July, which included a lesser-discussed expansion of broad match's signals. What has Merkle seen from this change and how can advertisers take advantage?
Why Brands Using Personalization and Recognition Will Win Loyalty in 2021
Consumers are most comfortable with brands that utilize their purchase history to enhance loyalty experiences, such as receiving personalized offers based on their individual purchases. Consumers expect personalization from brands.
Your Guide to the Adobe Commerce Platform
From the early stages of project scoping and stakeholder buy-in to development, deployment, and support, we take a deep dive into the process of each stage.
5 Tips To Determine the Right CDP for Your Organization
In this article, Rich Coleman, marketing technology consultant, Merkle, discusses the key considerations to understand before making the purchase.
HOW FACEBOOK IS FIXING ITS AD PLATFORM TO DEAL WITH APPLE’S DATA LIMITS
Social network has aspirations for privacy-enhanced advertising, but not everyone believes its efforts are sincere.