In part two of their video series, Making Your Creative Campaigns More Accountable, Emma and Colin walk through five simple steps for creating a learning agenda for your performance creative campaign.

In celebration of Women’s Equality Day (8/26) Merkle’s Women’s BRG is featuring the following women in a special edition of I Am Merkle.

Adapting to Meet New B2B Expectations

Early in 2021 Google announced changes to match types that took full effect this July, which included a lesser-discussed expansion of broad match's signals. What has Merkle seen from this change and how can advertisers take advantage?

Consumers are most comfortable with brands that utilize their purchase history to enhance loyalty experiences, such as receiving personalized offers based on their individual purchases. Consumers expect personalization from brands.

From the early stages of project scoping and stakeholder buy-in to development, deployment, and support, we take a deep dive into the process of each stage.

In this article, Rich Coleman, marketing technology consultant, Merkle, discusses the key considerations to understand before making the purchase.

Social network has aspirations for privacy-enhanced advertising, but not everyone believes its efforts are sincere.