We’re entering a new marketing reality — one where third-party cookies can no longer be used to identify individuals. So, what data can brands rely on to understand consumers and meet the unique needs of individuals? Since the future is all about personalized experiences, first-party data collection and activation is critical for marketers to deliver them. And, promotions and loyalty programs are the path to resolving identity-based data in the post-cookie landscape.
In this guide, you’ll learn to build and activate your own private identity graph and:
- How promotions and loyalty close identity gaps
- About identity’s reciprocal relationship with promotions and loyalty
- Three ways to accelerate an identity-centered marketing strategy
- How to use identity solutions to tackle industry-specific challenges
Forrester names Merkle a large established player in identity resolution
Forrester’s Q3 2020 Now Tech report on Identity Resolution examines the identity resolution landscape, including an overview of vendors by size, functionality, geography and market focus.
