Today’s B2B buyers are sophisticated and emotional, and need to see a “personal value add” from brands that support their progress as individuals. B2B buyers also want information, a show of interest, clarity, and compelling benefits from suppliers to help them make effective decisions.
B2B marketers know that they need to step up and architect superior customer experiences. That means really understanding their customers, connecting with them, and moving past outdated strategies and tactics to deliver more personal, relevant experiences.
Through over 3,000 interviews with buyers and key decision-making influencers, Merkle B2B’s B2B International and gyro have conducted a robust exploration into the B2B customer. This research identifies four “superpowers” that allow B2B marketers to create the ultimate B2B customer experience.
Download the report to learn about applying these four value-adding superpowers:
- Reliability: Fulfil basic requirements, so your customers view your brand as trustworthy and reliable.
- Understanding: Provide tailored and adaptable service approaches that make it clear that you are aligned with your customer.
- Enrichment: Directly benefit the individual decision-maker by providing a connection that helps them improve professionally and personally.
- Pre-eminence: Position your brand as sophisticated, modern, and a leader within your field, so that buyers are proud to work with you.