International Health Charity Sees Staggering Results with Multi-channel Fundraising
A strategic roadmap and proprietary modeling generated millions in direct response fundraising and increased the average gift dramatically.
As our client continued their fight to find the cure for a devastating disease, they realized that driving engagement with those highly aligned to their mission was critical to delivering the needed revenue. To drive increased revenue, the organization required a partner who could integrate fundraising activities across historically siloed offline and online channels. It was also clear that to establish deep affinity with the donors highly aligned to its mission, the health charity required an enhanced constituent experience that increases donor lifetime value, and ultimately delivers superior financial results.
We set out to define our client’s strategic objectives, working with its Development and Marketing teams to produce annual strategic roadmaps that set the foundation for integrated fundraising campaigns. Leveraging our analytical expertise, Merkle developed proprietary modeling processes to identify key audiences and their corresponding marketing touchpoints. This is how we set out to deliver enhanced multi-channel constituent experiences, foster retention of those closely aligned to the client’s mission, and produced revenue to fund programs that both support those impacted with the disease and the research to find its cure.
Revenue to fund critical programs
Direct-response fundraising over five years
Total direct response fundraising gross revenue since 2006
Increase in average gift since 2006
Keys to success
- Development of annual strategic roadmap and thought leadership.
- Proprietary modeling processes to identify key audiences and corresponding marketing touchpoints to deliver enhanced multi-channel constituent experiences.