Key Takeaways
Together, we’ll discuss:
- The role of the marketer as a steward of sustainability change - reaching investor, customer and employee audiences and giving voice to future vision and strategy.
- VOC: what is driving customers and investors to prefer companies that are taking action on sustainability?
- ROI: how are companies making the connection between what’s good for the business and what is good for the world?
- Entering the sustainability conversation from a place of authenticity.
- How to operationalize sustainability marketing amidst internal and external expectations.
Detailed Overview
In the last decade, sustainability has gone from being the domain of a few brave brands to being a topic on boardroom agendas everywhere. It is now a business imperative that helps to reduce costs, reduce energy consumption and improve performance. But it is also expected—and yes, even demanded—by both employees and customers. This presents a unique opportunity for marketers to drive ESG and sustainability strategies beyond vague jargon in ways that enable the company to do the right thing—and be recognized for their positive actions.
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