What you’ll learn in this session:
- Why consumer, data, and digital transformations have reshaped the rules of creative performance
- How successful brands have moved from one-size-fits-all campaigns to meeting consumers where they are, in the moment, as individuals
- New, proven rules to make sure your creative not only keeps up – but performs at its peak in today’s customer-driven economy
- How to put these principles into practice
As brands wrestle with big, complex shifts in the marketing landscape coming out of the pandemic, their responses have focused largely on data, technology, and digital transformation. But what about creative? In this new landscape, consumers dictate how, where, and when they consume content. They play a far more active role in curating the engagements that shape their experience and opinion of brands.
How must brands transform their approach to performance creative to ensure the words and imagery they put in front of these consumers are fully optimized to drive engagement?
In this webinar, we’ll explore the forces reshaping the rules of creative performance – and break down the ways successful brands have moved from one-size-fits-all campaigns to meeting consumers where they are, in the moment, as individuals. We’ll cover topics such as personalization at scale, using real-time relevance to increase engagement, and how branding plays an increasingly important role in driving action.
VP, Group Creative Director, Merkle
SVP, Executive Director, Creative, Content & Strategy, Merkle