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The New Back to School for Retailers

Original Presentation Date

Jul 08, 2020

Key Takeaways

Detailed Overview

Back-to-School shopping is a key season for many retailers, with an average spend of $26.9 billion annually between 2013 and 2019. Now, with the important strides and conversations about equality and the uncertainties due to COVID-19, retailers need to be prepared for a back-to-school shopping season that might look different from past years.

In this live panel discussion, we’ll talk to experts in Retail, Promotions & Loyalty, Digital Experience Analytics, and Performance Media about what retailers can expect this year and how they can adapt.

Presenters

Michelle Braun

Sr. Strategy Manager

Danielle Ackles

Digital Experience Analytics Lead

Allison Cripps

Principle Consultant, Promotion & Loyalty Solutions

Janine Flaccavento

SVP, Media and New Stream Media Solution Lead

Emily Roe

Integrated Media Director