We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Merkle B2B: Creating the Ultimate B2B Experience

Original Presentation Date

Dec 08, 2020

Key Takeaways

Key Takeaways

  • The story behind the research; why is now an important time to focus on B2B customer experience?
  • A deep dive into the research headlines
  • Learn the basic requirements that must be fulfilled for businesses to survive
  • Discover how satisfied B2B decision makers are with supplier experiences
  • Learn how well B2B brands deliver against customer needs
  • Differences across audiences and business sizes (ie. millennials vs. gen z vs. baby boomers & SMEs vs. Enterprise)
  • The solutions that create the ultimate B2B experience

Detailed Overview

Join Merkle B2B, featuring B2B International and gyro, to learn how to create the ultimate B2B Experience through four key "superpowers".

Our expert panel will provide a preview of the upcoming whitepaper on the ultimate B2B experience as well as deep dive into the findings from B2B International's survey of over 3,000 B2B decision makers - which informed the basis of the whitepaper. You'll have the opportunity to delve into the key ingredients that drive the ultimate B2B customer experience.


Michael McLaren

Global B2B Lead

Nick Hague

Head of Growth, B2B International

Simon Calvert

Chief Strategy Officer, gyro

Oliver Truman

Research Director, B2B International