- The story behind the research; why is now an important time to focus on B2B customer experience?
- A deep dive into the research headlines
- Learn the basic requirements that must be fulfilled for businesses to survive
- Discover how satisfied B2B decision makers are with supplier experiences
- Learn how well B2B brands deliver against customer needs
- Differences across audiences and business sizes (ie. millennials vs. gen z vs. baby boomers & SMEs vs. Enterprise)
- The solutions that create the ultimate B2B experience
Join Merkle B2B, featuring B2B International and gyro, to learn how to create the ultimate B2B Experience through four key "superpowers".
Our expert panel will provide a preview of the upcoming whitepaper on the ultimate B2B experience as well as deep dive into the findings from B2B International's survey of over 3,000 B2B decision makers - which informed the basis of the whitepaper. You'll have the opportunity to delve into the key ingredients that drive the ultimate B2B customer experience.
Global B2B Lead
Head of Growth, B2B International
Chief Strategy Officer, gyro
Research Director, B2B International