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Mature Personalization Experiences

Original Presentation Date

May 13, 2020

Key Takeaways

Detailed Overview

You want to deliver personal experiences, but you might be stuck at home waiting to get things right. Grab a coffee or lunch, and join us as we show you how to get your tech in order, gain an understanding of what data makes the world go around (and what is available to define your audiences), how to dream up experiences in this new normal and finally how to test out what’s next. These six short sessions will give you the insights you need to take your customer experience to the next level!​

Chart your course to better experiences! In Part 4 of this webinar series, learn to develop a personalization roadmap, how to rate your level of maturity, and hear use cases for improving experience through personalization.

Presenters

Barry Latimer

VP, Marketing Technology, Merkle

Jas Singh

VP, Marketing Platforms, Merkle

Gaelyn Almeida

Sr. Director, Technology Strategy