Key Takeaways
Detailed Overview
As marketers, we face a lot of challenges when we’re trying to scale our business and get it to the next step. We need fresh expertise to reach new markets and engage our database but, we are also tasked to keep costs—and sometimes hiring—down too.
In this webinar, Digital Pi, A Merkle Company, and Amy Goldfine from Iterable discuss how companies can exceed goals the right balance between internal teams and agency experts. We will cover:
- The differences and benefits of a centralized and decentralized model
- How a hybrid approach to marketing operations has helped many clients, including Iterable, scale their business faster
- The considerations you should take to leverage agency expertise as you try to build your business and reach new markets
