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How to Reach Apple’s Users in a Privacy-First World

Original Presentation Date

Dec 09, 2020

Key Takeaways

Join experts from Merkle and Branch for a walkthrough of where we are today, what is likely coming down the pipe over the next few months, and what you should be thinking about to ensure you and your team are prepared.

Key takeaways:

  • A recap of what's changing in iOS 14, and how this fits into the broader context of changes in the adtech landscape.
  • What you need to know to optimize your marketing strategy for a world without IDFA data.
  • Insider tips on what you should be doing right now to take control of your private ID Graph to be ready for these changes.
  • How Merkle and Branch can help you adapt to this new reality and maintain your competitive edge.

Detailed Overview

At WWDC 2020, Apple threw the mobile industry into chaos by announcing plans to deprecate the IDFA (Identifier For Advertisers) on iOS. Along with recent moves like ITP (Intelligent Tracking Prevention), which limits the effectiveness of cookies on the web, this has left the mobile ecosystem scrambling to find privacy-safe attribution techniques that will continue to deliver actionable reporting data. To thrive in this new world, marketers will need to adopt new strategies and work closely with trusted vendors to upgrade the infrastructure they rely on. Digital marketing is here to stay, but the days of unlimited data by default are coming to an end.




Peter Rogers

SVP, Marketing Technology

Alex Bauer

Market Strategy Director, Branch