We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Engage Across Every Channel: Orchestrating the B2B Experience

Original Presentation Date

May 26, 2020

Key Takeaways

Gain insights on how to:​

  • Orchestrate omni-channel experiences across email, display, web and offline channels
  • Break down your marketing silos and align internal resources
  • Arm your Sales team with the right intelligence
  • Measure the impact of your marketing orchestration efforts

Detailed Overview

As a B2B marketer, understanding how to orchestrate the customer journey and experience is not easy. How do you deliver the right experience to the right person at the right time? How do you measure that experience while empowering Sales with the intelligence it needs? ​

In this webinar, learn how the capabilities of Marketo, Digital Pi and Merkle work together to enable measurable, repeatable, and cross-channel B2B experiences. 

Presenters

Jeff Coveney

CMO, Digital Pi, A Merkle Company

Steve Riegel

VP, Alliance Innovation, Dentsu Aegis Network