Key Takeaways
Attend this webinar and learn:
- 9 different reports every CMO should know about
- How to leverage Marketo’s Advanced Report Builder to gain insights
- How to determine your “source of truth” and where your most relaible data comes from
- Which insights come from Salesforce and which from Marketo
- How to transform data into actionable insights
Detailed Overview
Insights aren’t a one-stop-shop and you can’t get everything you need from one platform. Your team is always pulling reports from Salesforce and Marketo, but do these reports give you the visibility you actually need to make insights and decisions? This webinar will explore when to go to Salesforce, when to go to Marketo, and how to leverage both.
