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Customer-centric Experiences with Adobe Campaign

Original Presentation Date

Aug 04, 2020

Key Takeaways

In Part 1 of the series:

  • Understand enablers to customer-centric communications and how they are applied to the marketing campaign process including: platform, campaign, and omni-channel. 
  • Learn to develop a personalization roadmap and to rate your level of experience maturity  
  • Look at common challenges and questions preventing customer-centric enablers 
  • Review use cases and recommended solutions for creating personalized  messaging 

Detailed Overview

If you have invested in Adobe Marketing Cloud products and are looking to get more value out of your current technologies, this webinar series will provide insights and best practices to help you integrate, automate, and find efficiencies as well as increase speed to market. 

What is customer-centric messaging? And how can you enable it at various levels across the campaign life cycle? Get ready to tackle the challenges of personalized messaging so your business can rebound after Covid-19 and plan for the long term. 


Alvin Collins

Director, Technical Consulting

Jason Conley

Sr. Director, Enterprise Marketing Solutions Lead, Merkle

Anne Dalton

Director, Marketing Platforms

Jas Singh

VP, Marketing Platforms, Merkle