We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Creating customer-centric experiences for re-emergence: Including best practices from ACUVUE

Original Presentation Date

Jun 30, 2020

Key Takeaways


  • What long-term impacts COVID-19 will have on consumer expectations and the areas marketers need to focus on to best meet consumer needs
  • How ACUVUE is overcoming some of their unique business challenges and employing new tactics to engage their customers in meaningful ways
  • Three key strategies to help your brand create and strengthen enduring customer relationships, best practices, and ideas to activate consumer engagement over the next six months

Detailed Overview

Almost overnight, COVID-19 has changed customer behaviors, needs, and expectations, and we’ve all grown accustomed to things like social distancing, working from home, self-quarantine or shelter-in-place, and homeschooling. But what will happen now that we’re moving toward a state of re-emergence?

We have observed shifting behavior and mindsets, and we’ve identified important areas where these changes will remain long-term. It is a critical time to remind consumers why they should choose your brand, and the opportunity is rife as 96% of customers want to see brands running promotions, offers, and loyalty perks. This is second only to flexible payment terms, according to research from Global Web Index.

To aid marketers on how best to connect with customers in the current climate, we have outlined three “must-dos” to prioritize and incorporate into re-emergence strategies. In addition, marketing leaders from ACUVUE will discuss how they are thinking about re-emergence for their brands and share key customer-centric strategies they have implemented.

Please note that this webinar is hosted by eMarketer. You will be directed to their website to register for the presentation using the link below.


Kaitlyn Mitchell

Director, Strategy & Insights

Kenta Ogawa

Director, Strategy & Insights

Ysabel Zachman

Director of Customer Marketing & Brand Commercialization