Event Details
我們身處行銷新紀元，隨著接觸點激增與資訊過載，品牌經營面臨全新的瓶頸。
大多數情境下，顧客並不生活在行銷科技與廣告科技中，大規模的訊息投放將減少顧客對品牌的信賴度。
當顧客的體驗成為品牌的核心，數據能夠如何成為得力助手？
這是一場絕無僅有、聚焦汽車產業與顧客體驗的深度論壇。
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