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未來移動的數據大戰

October 27 | 如何以顧客為中心創造新體驗-迎接超個人化時代

Event Details

我們身處行銷新紀元,隨著接觸點激增與資訊過載,品牌經營面臨全新的瓶頸。
大多數情境下,顧客並不生活在行銷科技與廣告科技中,大規模的訊息投放將減少顧客對品牌的信賴度。
當顧客的體驗成為品牌的核心,數據能夠如何成為得力助手?


這是一場絕無僅有、聚焦汽車產業與顧客體驗的深度論壇。

 

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